GLOBE CELEBRATES 10 YEARS OF HALO WITH COMMEMORATIVE CRUISER SKATEBOARD AND SHOES
GLOBE, DESIGNERS AND DISTRIBUTORS OF SHOES, CLOTHING AND CRUISER SKATEBOARDS, TODAY ANNOUNCED THE RELEASE OF ITS FIRST OFITS KIND COLLABORATION with “HaloÂ®”, the science fiction video game franchise developed by 343 Industries. The product collaboration, which commemorates 10 years of Halo, includes Halo inspired shoes and a cruiser skateboard.
These collaborative products do not only commemorate the ten-year anniversary of Halo and all it means to its legion of fans, but also celebrates the highly anticipated release of the newest installment “Halo 4″ out November 6th, 2012.
“The tremendous global popularity of the Halo brand makes this project a very exciting one for GLOBE,” says GLOBEâ€™s President of Global Product, Matt Wong. “We are stoked about the release of the Halo cruiser and shoes and looking forward to announcing more co-branded products in the coming seasons as part of our ongoing collaboration with Halo.”
The shoes and the cruiser incorporate Halo themed details throughout. The shoe comes in “Master Chief” green with the number “117″ etched into the side, representing Master Chief Petty Officer-John 117â€™s service number. In addition, it includes UNSC [United Nation Space Command] logo branding on the tongue and the heel.
The highly detailed cruiser was designed by gamers who spent their college years engrossed in the highly addictive FPS. It features a commemorative “Master Chief” bottom graphic back on the Pillar of Autumn where it all began, along with a unique “10-Year-Anniversary” metal badge applied just above the back truck. Designers kept Halo branding and themes consistent on all components and hardware including inverted, hand painted trucks in a distressed military-inspired finish reflecting the protagonist uniform colors of the UNSC, 76 millimeter cruiser wheels inspired by the franchiseâ€™s most favored vehicle, the Warthog in addition to unique, die-cut Halo branded grip tape.
“We always take the utmost care selecting partners to work in the Halo universe, but we pay special attention when itâ€™s something as close to our hearts as skateboarding. The detail, attention and passion GLOBE has poured into building and designing this board is a perfect match for the effort and love 343 Industries is putting into the game, and itâ€™s something weâ€™re genuinely excited to get our hands (and feet) on,” says 343 Industries Franchise Development Director Frank Oâ€™Connor.
GLOBE is a diverse group of individuals and products brought together by their passion for skateboarding, surfing and snowboarding. United By Fate. www.globe.tv
The “Halo” franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. Beginning with the original “Halo: Combat Evolved” (2001), the critically acclaimed and record-shattering series of games has since inspired multiple New York Times bestselling novels, comic books, action figures, apparel and more. Published by Microsoft Studios, the “Halo” franchise of games is exclusive to the Xbox 360 video game and entertainment system and the Xbox LIVE online entertainment network. To date, more than 43 million copies of “Halo” games have been sold worldwide, driving more than 3.3 billion hours of gameplay by people connected to Xbox LIVE.
Â© 2012 Microsoft Corporation. All Rights Reserved. Microsoft, 343 Industries, the 343 Industries logo, Halo, the Halo logo, Xbox, Xbox 360, and the Xbox logos, are trademarks of the Microsoft group of companies.